Online Marketing Strategies
Getting your web site known »
Google and Adwords
To gain a high listing in a Google search is as important as a good web site. We integrate an optimisation process when building your web site which will include meta tags and keywords. With this process we try and make it easy as possible for a search engine to find your site when the searcher inputs their search words into the search engine.
These days there is another method of online marketing called Pay Per Click or PPC Advertising. Pay Per Click advertising is the most effective marketing tool there is.
You advertise your business on Google and no matter what your budget, you can display your ads on Google and pay only if people click your ads. What could be better than this highly targeted form of advertising where you only pay if someone is referred back to your site?
The way it works:
You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google and when people search on Google using one of your keywords, your ad may appear next to the search results. Now you are advertising to an audience that is already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you. It is that easy!
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and their advertising network.
Greater control
You can edit your ads and adjust your budget until you obtain the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
You can also set daily and/or monthly budgets, so you have complete control of the cost of your campaigns.
What we offer:
We offer a full-service in implementing a PPC campaign and includes:
- Manage the bidding and optimisation process
- Analysing your business and choosing appropriate keywords.
- We will help you establishing an effective monthly budget
- Create a business account with Google Adwords and/or Overture
- Create an effective advertisement
- Modifying the campaign (keywords & ad copy) as needed to improve your click through rate (i.e. the number of clicks received per display of the ad)
- Send you regular reports
Costs:
For Google Adwords and Overture campaigns, the costs are as follows:
*First Month Fee of $300 and thereafter a Monthly Management Fee: $68 plus Pay-Per-Click costs**
* Includes set-up fees charged by Google.
** The first campaign period is for six months and then quarterly thereafter. We include included are unlimited changes to your campaign and regular reports. You can also set daily and/or monthly budgets, so you have complete control of the cost of your campaigns.
Payment Structure
1. At commencement of campaign, the following is payable:
a. First month (including setup costs) fee: $300
b. the first 6 months management fees: $408
c. your budget for a six months PPC campaign in advance.*
* All campaign fees be paid in advance.
2. Then, each quarter you will receive an invoice for:
a. campaign management fee ($68 x 3) = $204, and
b. total PPC costs charged by the Search Engine for the previous quarter.
Optimising your site
(Please be advised the following services is not included in any of the 3 packages we offer unless otherwise stated)
An Effective marketing strategy would include: search engine optimizations and placement traffic reporting co-operative link programs site optimizations
1. We perform a detailed analysis of: your current web site, competitor's web sites.
2. Identify target phrases for maximum impact using real search data and information about your business, web site and objectives.
3. Meticulous optimizations is performed on your web site and develop focused web content in support of each target phrase. Our optimizations team includes professional copywriters. The content we produce in our optimizations efforts is useful for site visitors and indexing search engine bots and spiders alike.
4. We submit by hand. Manual submissions to search engines and directories ensures compliance with the unique rules and stipulations of each search engine.
5. On an ongoing basis we monitor our submissions and perform adjustment optimizations, resubmission's only when necessary and ongoing reporting. Our reports document the positions of your web site on the major search engine using the target phrases. We can also provide detailed site visitor statistics for your web site without access to the web server log at your ISP. We provide full online marketing campaign management so you can focus on your business.
Please enquire to the costs for this optimisation process.
Get in touch for your next big idea.
